Carambar _____ The Countrywide Joke

How a candy brand tricked an entire country

We started the operation by sending the following video to some key influencers and posting it on our facebook page_____ 

We also sent them a PR kit explaining the new platform with examples of school exercises _____ 

The day of the reveal we sent personnalized videos to several hundred of people who had shown their love for the Carambar's jokes on their social networks. Here are some examples _____ 

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