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Carambar _____ The Countrywide Joke
How a candy brand tricked an entire country
We started the operation by sending the following video to some key influencers and posting it on our facebook page_____
We also sent them a PR kit explaining the new platform with examples of school exercises _____
The day of the reveal we sent personnalized videos to several hundred of people who had shown their love for the Carambar's jokes on their social networks. Here are some examples _____
Agency : F&F Paris
CD : Frederic Raillard, Farid Mokart
CW : Olivier Aumard
AD : Pierre Jouffray
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